About Us

UpLift Brands serves as a platform for strategic acquisitions across the hand hygiene, bath, hair care and baby care categories, as well as the health, beauty and personal care industry more broadly. 

What We Do

UpLift Brands aims to enhance the lives of our consumers by providing them with innovative health, beauty and personal care products under several iconic and well-known brands, including Germ-X®, Citroma, and Sonoma Spa.

We strive to uphold the rich legacies of our brands by continuously offering innovative and unique products that our consumers desire at prices they can afford.

Strategic Organization

UpLift Brands is a portfolio company of Vivos Holdings, a consumer packaged goods holding company with businesses focused on providing a range of household and personal care products and services to retail and industrial customers and consumers.

We Create Iconic Products

Our growth strategy ensures that we change from day to the next, always improving and always focused on delighting our customers and consumers. We strive to uphold the rich legacies of our brands by continuously offering innovative and unique products that our customers and consumers desire at prices they can afford.